First Rays VP leads the seed round for Kleeen Software

Building a front-end for business applications is often a matter of reinventing the wheel, but because every business’ needs are slightly different, it’s also hard to automate.

Kleeen is the latest startup to attempt this, with a focus on building the user interface and experience for today’s data-centric applications. The service, which was founded by a team that previously ran a UI/UX studio in the Bay Area, uses a wizard-like interface to build the routine elements of the app and frees a company’s designers and developers to focus on the more custom elements of an application.

Image Credits: Kleeen